At Trusted Brand by Askani Group of Companies, we are proud to offer you a magnificent variety of fashion lines including Casual, Formal & Semi-Formal wear from the house of top leading brands in Pakistan.

We are a family of top leading brands, driven by our aspiration to make great design available to everyone in a reasonable price. Together we offer a variety of Deluxe Fashion, Exclusive Designs, and Supreme Services that enable people to express their own personal style in a contented way.

Trusted Brand by Askani Group of Companies’s top priority is your privacy protection when dealing with us. To safeguard your trust, we have a policy that recognizes the importance of protecting your personal information; explaining what personal information constitutes, how we use the information, who has access to your data, and what are your rights regarding your personal information.; This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link and Trusted Brand by Askani Group of Companies is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organizations before submitting your details. Your access and use of askanigroup.com constitute your acceptance of our Privacy Policy and Terms of Use.

Trusted Brand by Askani Group of Companies collects personal information in several ways when you place an order or make an account with askanigroup.com. By registering, you are consenting to the collection of your personal data. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping, and credit/debit card billing address (es) for the purpose of the order process, we do not save your given credit/debit card data in our database and will only be used to process your order, using our Payment Service provider’s systems. We may also obtain information as a result of authentication or identity checks which may contain your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order. Rest assured, your personal information is protected by an additional security layer called SSL which ensures your sensitive information is transmitted securely through an encrypted link. We also use non-personal data such as third-party cookies to collect statistics to enhance and simplify your visit. The cookies used are both permanent and temporary cookies (session cookies). The permanent cookies are stored on your computer or mobile device for no longer than 24 months. You can easily erase cookies from your computer or mobile device using your browser.

Trusted Brand by Askani Group of Companies may use your personal data for the following purposes:

• To create your personal account at askanigroup.pk (e.g. your name and email address)
• To process your orders (e.g. your name, address, date of birth, and bank details)
• To be able to send text message notifications of delivery status (e.g. your mobile phone number)
• To be able to send you marketing offers such as newsletters and our catalogs (e.g. your email address, wish lists, your name, and your postal address)
• To be able to contact you in the event of any problem with the delivery of your items (e.g. telephone number, address)
• To enable us to answer your queries and to inform you of new or changed services (e.g. your email address)
• To notify the winners in promotions (e.g. your email address, name, home address, and telephone number)
• Managing your account by carrying out credit checks (e.g. name, address, date of birth)
• Disclosing your data to fraud prevention agencies
• To be able to analyze your personal data to provide you with relevant marketing offers and information (e.g. name, buying habits)
• To be able to validate that you are of legal age for shopping online (e.g. date of birth)

We will only keep your data for as long as necessary to carry out our services to you or as long as we are required by law. After this, your personal data will be deleted. We cannot remove your data when there is a legal storage requirement, such as bookkeeping rules, or when there is a legal ground to keep the data, such as an ongoing contractual relationship.

Non-personal data is used as described above and in other ways as permitted by applicable laws, including combining non-personal data with personal data. Lastly, we do not sell your details to third-party marketing companies.

We email our users who subscribe to our services on a regular basis. For example, we may use your email address to confirm your request, to send you notice of payments, information about changes to our products and services, and notices and other disclosures as required by law. Generally, users cannot opt out of these communications, but they will be primarily informational in nature rather than promotional. However, we provide you the opportunity to exercise an opt-out choice if you do not want to receive other types of communication from us, such as emails or updates from us regarding new services and products offered on the websites. The opt-out choice may be exercised by ticking or un-ticking the appropriate box if such checkbox is available at the points where personal data is collected or by contacting our customer care center at wecare@askanigroup.com or +92(0)309 825 8258. We will process your unsubscribe as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed. You also may opt out of receiving such emails by clicking on the ‘unsubscribe’ link within the text of the email. By using the websites and providing your mobile phone number, you hereby consent to receive auto-dialed and/or pre-recorded telemarketing calls and text messages from or on behalf of us at the mobile number that you provide at sign-up. You understand that consent to receiving messages on your mobile device is not a condition of purchase and understand that message and data rates may apply. Additionally, should you choose to stop receiving such messages, you can contact us directly at wecare@askanigroup.com.

You have the right to request information about the personal data we hold on you. If your data is incorrect, incomplete, or irrelevant you can ask to have the information corrected or removed. If you require further information about our Privacy Policy, please go to the help section of the website where FAQs are answered. If you require more information please send an email to wecare@askanigroup.com If you wish to talk to a Trusted Brand by Askani Group of Companies customer care representative please call +92(0)309 825 8258.

Trusted Brand by Askani Group of Companies may share your personal information with third parties or affiliates of Trusted Brand by Askani Group of Companies who perform services on our behalf or process authorized transactions. The personal information we share with these companies to perform services on our behalf is protected via contractual agreements and cannot be shared. We do not sell your information to any third party nor do we disclose your personal information to unaffiliated third parties.

A cookie is a small text file that is saved to, and, during subsequent visits, retrieved from your computer or mobile device. Trusted Brand by Askani Group of Companies uses cookies to enhance and simplify your visit. We do not use cookies to store personal information or to disclose information to third parties.

There are two types of cookies: permanent and temporary (session cookies). Permanent cookies are stored as a file on your computer or mobile device for no longer than 12 months. Session cookies are stored temporarily and disappear when you close your browser session.

We use permanent cookies to store your choice of start page and to store your details. We use session cookies when you use the product filtration function to check if you are logged in. You can easily erase cookies from your computer or mobile device using your browser.

We use third-party cookies to collect statistics in aggregate form in analysis tools such as Google Analytics and Core Metrics. The cookies used are both permanent and temporary cookies (session cookies). The permanent cookies are stored on your computer or mobile device for no longer than 24 months.