We bring Pakistan's most-loved fashion houses together in one place — every piece original, every order packed by hand, and every customer treated like family, whether you live in Karachi or halfway across the world.
- Original pieces online
- 368+
- Pakistani brands
- 12
- Countries we deliver to
- 8
- Ways to shop — web, Etsy, Amazon
- 3
Our story
Who we are
Askani Group of Companies — known to our customers simply as Askani Group — is a Karachi-based retailer of original Pakistani fashion and lifestyle products. We started with a simple frustration shared by thousands of shoppers: finding genuine designer pieces at an honest price, without guesswork, fakes or disappointing service.
So we built the store we wanted to shop from. Founded and led by Abdul Basit Askani, Askani Group brings many of Pakistan's best-known labels under one roof, adds a tailoring service that stitches your fabric to your exact measurements, and delivers it all to your door — across Pakistan and around the world.
We are not tied to any single label. That independence lets us choose only the collections we believe in, and give you straight, unbiased advice about fabric, fit and value.
Authenticity
100% original — our first promise
Bought from the brand. Never a copy.
Every piece on Askani Group is original and purchased directly from the brand or its authorised channels. We do not sell replicas, “master copies” or look-alikes — not on our website, not on Etsy, not on Amazon.
It's the reason customers abroad trust us with their Eid and wedding wardrobes, and the reason we can stand behind every item we send. If a piece ever arrives with a genuine fault, our Return & Refund Policy puts it right at our cost.
The collection
What you'll find
Unstitched suits
Lawn, cambric, khaddar, karandi, chiffon and more — the season's newest prints and embroideries.
Ready-to-wear
Pret and formal outfits you can wear the day they arrive.
Stitched to your measurements
Choose a standard size or send your own measurements — our tailors do the rest.
Accessories & more
Fashion accessories and other original brand products, added season after season.
How we work
From the brand to your door
Sourced from the brand
We buy each collection directly from the brand or its authorised channels — so authenticity is guaranteed before a piece ever reaches our shelves.Checked by hand
Before dispatch, every order is inspected for fabric, print, embroidery and completeness — shirt, dupatta, trouser, every piece accounted for.Tailored when you ask
For stitched orders, our tailors cut and sew to the measurements you give us, then check the finished piece against them.Packed with care
Folded, protected and sealed so it arrives looking the way it left us.Delivered and tracked
Trusted couriers across Pakistan and express delivery worldwide, with a tracking number sent the moment your parcel ships. Follow it any time on our Track Order page.
Our values
What we stand for
Authenticity
Original products only. If we can't vouch for it, we don't sell it.
Honesty
Clear prices, clear policies. Shipping and duties explained before you pay — no surprises at the door.
Care
A real person answers your message. We treat every order as if it were for our own family.
Online & in store
Where to find us
askanigroup.com
Our full range, our own policies and the best prices — open 24/7.
Our shop
First Floor, New Sharjah Shopping Mall, Shop # M6 & M17, Hub River Road, Gulshan-e-Mazdoor Housing Scheme, Karachi
Etsy
Find us as AskaniGroupPK — a curated selection for shoppers worldwide.
Amazon
Selected stitched-to-order outfits in our Amazon store, sold as Askani Group.
Follow new arrivals and styling ideas on Instagram, Facebook, TikTok, YouTube and Pinterest.
Official WhatsApp Channel
First look at every new drop
Follow our official WhatsApp Channel for new arrivals, restocks and sale alerts — free, private and one tap to leave.
- New arrivals first
- Sale & offer alerts
- Restock updates
Partners & rewards
Grow with us
Questions about us
Who is Askani Group?
Askani Group (Askani Group of Companies) is a multi-brand retailer based in Karachi, Sindh. We sell original Pakistani fashion and lifestyle products — unstitched suits, ready-to-wear, custom stitching and accessories — to customers in Pakistan and around the world through askanigroup.com.
Are your products original?
Yes. Every piece we sell is original and bought directly from the brand or its authorised channels. We do not sell replicas, copies or "first-copy" items — ever.
Where is Askani Group based?
We are based in Karachi, Sindh. Our shop is at First Floor, New Sharjah Shopping Mall, Shop # M6 & M17, Hub River Road, Gulshan-e-Mazdoor Housing Scheme, Karachi. Orders are packed and dispatched from Pakistan.
Do you ship outside Pakistan?
Yes. We deliver across Pakistan and to 7 countries worldwide with full tracking. Delivery times and charges for each country are listed on our Shipping Policy page.
Can I buy from Askani Group on Etsy or Amazon?
Yes. As well as our own website, you'll find a selection of our pieces in our Etsy shop (AskaniGroupPK) and on Amazon. The widest range, and our own policies, are always on askanigroup.com.
Can I sell Askani Group products as a reseller?
Yes. Our Reseller & Affiliate Programme lets you sell or share our products and earn on every order, with your own easy-to-use dashboard. Apply on the Become a Reseller page.
How can I hear about new arrivals first?
Follow the official Askani Group WhatsApp Channel. New arrivals, restocks and sale alerts are posted there first. It is free, your phone number stays private, and you can leave any time. Open askanigroup.com/whatsapp to follow.
Welcome to the family.
Explore the new season — or say hello. We'd love to help you find the perfect outfit.