Your trust matters more to us than any sale. This policy explains — in plain language — what information we collect, why we need it, who helps us handle it, and the choices you always have.
Our promises
Privacy at a glance
We never sell your data
Not to advertisers, not to data brokers, not to anyone.
Only what we need
Enough to deliver your order, look after your account and keep the site safe.
No card details stored
Payments are handled on our payment partners' secure pages.
You're in control
See, correct, download or delete your data, and switch off marketing any time.
The data controller
Who we are
askanigroup.com is operated by Askani Group of Companies (“Askani Group”, “we”, “us”), First Floor, New Sharjah Shopping Mall, Shop # M6 & M17, Hub River Road, Gulshan-e-Mazdoor Housing Scheme, Karachi. We decide how your personal information is used and are responsible for protecting it.
This policy covers our website, checkout, customer accounts, the Reseller & Affiliate Programme, and messages you send us by WhatsApp, phone or email. If you buy from us on Etsy or Amazon, that platform's own privacy policy also applies, and we receive only the details needed to fulfil your order.
What & where from
Information we collect
| Type | Examples | Where it comes from |
|---|---|---|
| Contact & account | Name, email, phone, password (stored only in encrypted form), country | You, when you register or check out |
| Orders & delivery | Delivery address, items bought, order history, delivery notes | You, at checkout |
| Measurements & preferences | Body measurements and custom sizes for stitched orders, wishlist | You, when you choose stitching or save items |
| Payments | Payment status, amount, method and a reference — never your full card number | Our payment partners |
| Messages & reviews | What you tell us by WhatsApp, phone or email; reviews and photos you post | You |
| Device & usage | IP address, browser and device type, pages viewed, approximate city, the website that referred you | Automatically, when you use the site |
| Delivery updates | Tracking events and delivery confirmation | Our courier partners |
We don't ask for sensitive information such as health, religion or political views, and we don't need it to serve you.
And why we're allowed to
How we use it
| Purpose | Why it's allowed |
|---|---|
| Processing, stitching, delivering and supporting your orders, and handling returns and refunds | To perform our contract with you |
| Running your account, wishlist and loyalty points | To perform our contract with you |
| Answering your messages and resolving problems | Our legitimate interest in good service |
| Preventing fraud, securing accounts and blocking abusive traffic | Our legitimate interest, and legal obligations |
| Understanding how the site is used so we can improve it | Our legitimate interest (and your consent where the law requires it) |
| Sending news, offers and new arrivals | Your consent — withdraw it any time |
| Keeping tax, accounting and legal records | Legal obligation |
Some security protections run automatically — for example, an IP address may be blocked for a short time after repeated failed sign-in attempts. We don't make any other decision about you by automated means alone.
Only trusted partners
Who we share it with
We never sell, rent or trade your personal information.
We share only what each partner needs to do its job for us, under their own strict security and privacy obligations.
| Partner | Why | What they receive |
|---|---|---|
| PayFast (APPS) | Taking secure payments | Order amount, name, email, phone; your card details go to them directly |
| TCS, SkyNet Worldwide Express & other couriers | Delivering your parcel | Name, delivery address, phone, parcel contents and value (for customs) |
| Resend | Sending order, account and (if you agree) marketing emails | Name, email address, email content |
| WhatsApp (Meta) | Chatting with you when you message us | Your number and the messages you send |
| Cloudflare | Speed, security and bot protection | IP address and technical request data |
| Our hosting provider | Running the website and database securely | Data stored on our servers |
| Google Analytics | Measuring site traffic in aggregate | Device and usage data, pseudonymous identifiers |
We may also disclose information when required by law, a court order or a government authority, or to protect our customers and business from fraud. If Askani Group were ever reorganised or sold, your information would transfer only under this policy.
Small files, clear purposes
Cookies & similar technologies
| Name | Purpose | Type | Lasts |
|---|---|---|---|
| Sign-in session | Keeps you signed in to My Account or the partner dashboard | Essential | Until you sign out or it expires |
| Cart (local storage) | Remembers the items in your bag on this device | Essential | Until you clear it or check out |
| currency, locale | Remember your currency and language | Preference | 1 year |
| aff | Credits a partner if you arrived through their link | Functional | 15 days |
| Cloudflare (__cf_bm and similar) | Protects the site from bots and attacks | Essential | Up to 30 minutes – 1 year |
| Google Analytics (_ga, _ga_*) | Counts visits and how pages are used, in aggregate | Analytics | Up to 2 years |
We also count page views with our own lightweight, cookie-free statistics that store only non-identifying details (such as device type and referring website). We don't use advertising or cross-site tracking cookies on this website. You can block or delete cookies in your browser settings — essential ones are needed for sign-in and checkout to work.
Always your call
Emails & marketing choices
- If you choose to receive updates, we'll email you about new arrivals, restocks and offers — never too often.
- Every marketing email has a one-click unsubscribe link, and you can switch updates on or off in My Account.
- Order, delivery, security and account emails are part of your purchase, so they still reach you after you unsubscribe from marketing.
Partner programme
Resellers & affiliates
If you join our Reseller & Affiliate Programme, we also keep your business details, the bank or wallet details you give us for commission payments, and records of the orders and commissions linked to your account. We use them only to run the programme and pay you, and we keep payout records for as long as tax and accounting rules require.
Not a day longer than needed
How long we keep it
- Orders & invoices
- As long as tax, accounting and consumer laws require.
- Your account
- Until you delete it. Long-inactive accounts are locked after email reminders and later removed.
- Marketing
- Until you unsubscribe or ask us to stop.
- Security logs
- Kept briefly, then deleted automatically.
- Messages
- As long as needed to resolve your request and any follow-up.
- Measurements
- Kept with the stitched order they belong to, for as long as that order record is kept.
Security by design
How we protect it
- Encrypted HTTPS across the entire site, with modern security headers.
- Passwords stored only as strong one-way hashes — nobody at Askani Group can read them.
- Staff access limited by role, with activity logs, sign-in protection and automatic blocking of repeated failed attempts.
- Regular backups and ongoing software updates.
No system can be guaranteed 100% secure. If we ever discovered a breach affecting your data, we would tell you and the relevant authorities without undue delay.
Across borders
International transfers
We are based in Pakistan and serve customers worldwide. Some of our service providers — such as our payment, email, security and hosting partners — process data in other countries. Where that happens, we use reputable providers with strong safeguards so your information stays protected wherever it is handled.
You're in control
Your rights & choices
See your data
Ask for a copy of the personal information we hold about you.
Correct it
Update your details in My Account, or ask us to fix anything wrong.
Delete it
Ask us to delete your account and personal data (we keep only what the law requires).
Object or restrict
Ask us to stop or limit certain uses, such as marketing.
Take it with you
Receive your data in a common, machine-readable format.
Withdraw consent
Change your mind at any time — it won't affect what was done before.
To use any of these rights, email [email protected] from the address on your account (so we can confirm it's you). We reply within 30 days, and it's free. If you live in the UK, the EU or another region with data-protection laws, you also have the rights those laws give you, including the right to complain to your local data-protection authority — though we'd love the chance to put things right first.
18+
Children
Our website and services are intended for adults aged 18 and over. We don't knowingly collect personal information from children. If you believe a child has given us their data, please contact us and we'll delete it.
Staying up to date
Changes & contact
We may update this policy as our services or the law change. The “Last updated” date at the top always shows the latest version, and we'll highlight important changes on the site or by email. For any privacy question or request, contact [email protected] or write to us at First Floor, New Sharjah Shopping Mall, Shop # M6 & M17, Hub River Road, Gulshan-e-Mazdoor Housing Scheme, Karachi.
Privacy FAQs
Does Askani Group sell my personal data?
No. We never sell, rent or trade your personal information. We share only what is needed to take payment, deliver your order and run the website, with trusted service providers bound to protect it.
Do you store my card details?
No. Card and wallet details are entered on our payment partner's secure page and never reach or stay on our servers. We only receive a confirmation that the payment succeeded.
How do I stop marketing emails?
Click "unsubscribe" at the bottom of any marketing email, or switch updates off in My Account. Order and delivery emails will still reach you, because they're part of your purchase.
How can I see, correct or delete my data?
Most details can be updated in My Account. For a copy of your data or to delete your account, email [email protected] from the address on your account. We respond within 30 days, usually much sooner.
What cookies does askanigroup.com use?
Essential cookies keep you signed in, remember your cart, currency and language, and protect the site from bots. With analytics cookies (Google Analytics) we measure how the site is used, in aggregate. We don't use advertising cookies on this website.
A question about your data?
Write to us — a real person will reply within 30 days, usually much sooner.