The Askani Journal

Style Guides & Stories

Pakistani lawn & bridal edits, fabric care, styling tips and the stories behind the brands we carry.

25 September 2025 · 11 min read

Traditional Balochi Dress 2025: Complete Guide to Authentic Pakistani Embroidered Fashion

Everything about the traditional Balochi dress – embroidery styles, women's and men's outfits, fabrics and how it blends heritage with modern style.

26 August 2025 · 14 min read

What’s Popular in Pakistani Style Trends – 2025 Edition?

What is popular in 2025? The Pakistani traditional outfit is back – Balochi wear, modern shalwar kameez, fusion styles and bridal looks explained.

16 June 2025 · 14 min read

Askani Foldable Laundry Basket

Askani foldable laundry basket: 58L capacity, breathable cotton, strong handles and a lid. Folds flat when not in use – ideal for bedrooms and small homes.

5 March 2025 · 3 min read

05 Beautiful Dress Designs for Summer

Five summer dress design ideas from Asim Jofa's printed collection – breezy 2 piece and 1 piece cambric prints for casual days and events.

23 February 2025 · 9 min read

Gul Ahmed UAE: The Ultimate Fashion Destination for Quality and Elegance

Gul Ahmed UAE shoppers can order original Gul Ahmed lawn, embroidered suits and fabrics online from Askani Group with international delivery.

20 February 2025 · 9 min read

Pakistani Top Brands for Clothes

A guide to the top Top pakistani clothing brands – Gul Ahmed, Asim Jofa, Gulljee, Cross Stitch, Khas and Askani Group – what each is known for.

23 January 2025 · 7 min read

Trendy & Comfortable Summer Dresses Every Pakistani Girl Needs!

Trendy, comfortable Pakistani summer dresses from Gulljee – embroidered lawn, formal, casual and festive design ideas every girl needs this season.

23 January 2025 · 4 min read

Gulljee Bella Breeze Design Dresses For Women

Dresses for women Pakistani style from Gulljee's Bella Breeze – embroidered lawn, formal, casual and festive designs with styling tips.

23 January 2025 · 3 min read

Gulljee Maham Design Dresses for Women

The Gulljee Maham collection: formal, everyday and evening dresses for women with premium fabrics and detailed embroidery. Design philosophy explained.

23 January 2025 · 4 min read

Gulljee Ba Dastoor Design Dresses For Women

Gulljee Ba Dastoor dresses for women: hand-crafted details, versatile designs for every occasion and quality fabrics that blend tradition with modern style.

23 January 2025 · 6 min read

Gulljee Fabric Design Dresses for Women

A guide to every Gulljee collection – Ba Dastoor, Bella Breeze, Maham, Maha, Ziva, Morja, Rang Pasand and Ruhay Sukhan – and what makes each special.

17 January 2025 · 3 min read

Gul Ahmed Jacquard Dresses for Women

Gul Ahmed jacquard dresses for women: premium woven fabric, intricate patterns and regal appeal for formal and festive occasions. 2 and 3 piece suits.